CONSUMERS EXPERIENCE MERINO FLEECE
28-Apr-2008

During Rosemount Australian Fashion Week in Sydney last week Australian Wool Innovation presented the Protege Showcase Australian Merino Wool Fashion Show.  Mullion Extrafine Merino was asked to present a merino fleece to the consumers at the show so they may experience the beautiful fibre that develops such beautiful clothing.  Many were surprised at the soft feel. amazing style and quality of the fleece.  While doing so Channel 9 News caught wind of the activities and filmed a news piece about the show using the fleece.  Presenting Merino to consumers was a rewarding experience that tells us that a good way to market Merino Wool clothing is to educate them about the beautiful fibre behind it. 

Thank you to Don Belgre of the Schneider Group and Paolo Zegna, President of Ermenengildo Zegna apparrel for allowing us to present the award winning fleece for consumers to experience.

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